We are thrilled to announce that Tampa Lighthouse for the Blind is now Lighthouse for the Blind & Low Vision! The support of the community over the years has meant a great deal to the clients we serve and has been critical in helping us continue to provide comprehensive, quality programs and services that allow our clients to maximize their independence in the home, in the community, at school, and/or in the workplace.
We feel it was important to express a clearer description of who — not only those who are blind but those who have low vision — and where we serve. The removal of “Tampa” from our name reduces confusion as to where we serve since our geographical footprint includes Hillsborough, Polk, and Hardee counties, as well as specialized rehabilitation engineering services throughout the state. This change will help bring more definition of our agency within the community, as we continue our mission to maximize and guide those with vision loss to the independence we all deserve.
The rebranding includes a redesign of our logo, tagline, website, printed materials, and other marketing communications. New brand assets include a clean, blue and yellow logo, and the tagline: Guiding to Independence. It was extremely important to give attention to the design elements, as blind or vision-impaired clients are our agency’s core audience. We are thankful for the clients, donors, employees, and parents who were all engaged in the months-long process of narrowing down the choices for the renaming, logo and tagline to ensure that each audience was represented.
Most importantly, our commitment to our clients and the quality of services they receive will not change. Our continued focus on well-maintained facilities, up-to-date equipment, trained staff, and accurate information systems remains true to our mission.
Take a peek around our new website and be sure to follow us on social media for all of the latest news!